Sunday, 7 December 2014

Promotional Methods

Music magazines in particular use many promotional methods to promote their magazines across multi-media platforms here are the methods I aim to use in my magazine;

I used a survey (surveymonkey) to collate the best ideas and free prises, plugs and advertisements. Here are the results;
Band Posters                    
0.00%
0        
Compilation CD's                    
           
0.00%
0
Free entry to a competition to win free festival tickets                    
14.29%
1
Autographed Merchandise                    
14.29%
1
Cash Prizes                    
14.29%
1
Backstage passes                    
           
28.57%
2
 
28.57%
2        
- Free music download codes/iTunes Vouchers 
            
Therefore to conclude I decided that in order to appeal to my chosen readership the free music downloads and iTunes vouchers and backstage passes to select concerts would be the best potential promotional methods for my magazine.

Social Media

Social Media in Music Magazines;

Social media is an important aspect and attribute to any modern magazine of all genres not just music magazines and so it is growingly vital for magazine companies to think about social media when distributing and producing their magazines. Music magazines incorporate all of the leading social media formats such as YouTube, Twitter, Facebook, and Instagram. Most importantly however the use of social media such as Spotify and Deezer in addition to the generic formats, really supports the music magazine genre, given their music based purposes.

Social Media in my Music Magazine;

I believe it is vital to include social media in my magazine due to my quest to achieve a professional magazine. Here is a list of the features I am to include;
- Reader Twitter & Facebook comments.
- Band 'likes' & 'followers' across platforms.
- iTunes/Spotify Top Download charts.
These three aspects I believe incorporate the key aspects of social media and, allows for readers to become involved with my magazine reducing the commercial : reader thesis, potentially leading to loyal readership and will therefore make my final magazine look and read professionally.

Thursday, 4 December 2014

Sell Lines

METAL
Dames
The wonderful women of rock. (In a box acting as a caption)

Rock or Bust
Steel Panthers Michael Starr. (In a box acting as a caption)

(In Box Out);

Exclusives with:

RIOT ACT

AXL ROSE

SCORPIONS

ENTER SHIKRI

IRON MAIDEN

PARAMORE

AC/DC

TWISTED SISTER
S.O.R

SLASH

SUZI Q

DORO

ONLY IN THIS WEEKS ELEVEN...
R!OT ACT
(pull quote)
"...FOLLOWING IN THE FOOTSTEPS OF OUR HEROES..."
 
 

Monday, 1 December 2014

Production Diary

In today's lesson I finished my article analysis. Similarly to my front cover and contents page analysis the detail was in great depth as I wanted to have a greater understanding of how magazines work and the generic codes and conventions. Such in depth analysis is beneficial to me in the long run as it allows me to compare my magazine with pre-existing and successful magazines ultimately to enable my magazine to look professional.

Tuesday, 25 November 2014

Feature Article Draft


FEATURE ARTICLE FIRST DRAFT

I’m sat here surrounded by bottles of liquor and overfilling ash trays, in a small hotel room five minutes away from the infamous Sheppard’s Bush Empire where new British sensation Riot Act are preparing to go on stage, supporting hard rock icons; Halestorm. As I look around it seems to me as though young Gemma, Riot Acts lead singer, is merely a television out of the window away from the ultimate rock and roll life style. I spoke to her and the rest of the Riot Act family about rock and roll for newbies!

All good dreamers have an icon, I wondered exactly who or what gave Riot Act the desire to be the next big rock and roll hopefuls.

‘…I have always been intrigued by the women in rock, like Suzi Quatro and Doro Pesche. I used to spend hours just listening to their voices and watching their videos on MTV admiring the power they had in every movement, so much so I just had to have a slice of the action…’

Being the front woman to such a quickly popularising band, Gemma is always in the limelight. Given the common stereotypes of women in male dominated environments, I questioned what it was really like.

‘….At first I was surprised at how demanding the industry is, you expect to have to flaunt yourself and reveal yourself in ways you never would imagine, but it is completely not the case! Heck I rarely even get the chance to show a bit of leg on a magazine cover! The studio is a tough place when you’re a newbie like us, you become so fixated upon making everything perfect that sometimes you forget why you even started. But when you see girls like Lzzy Hale (Halestorm) and Taylor Momsen (The Pretty Reckless) doing so well in the industry, it just goes to show that there is a place for women rock stars as there has been since the 1970’s!...’

Riot Act have just released their debut single ‘Rising’ which has stormed into the charts amiably at number five this week. The track tells the tale of a person rising to the top, and being triumphant over adversity. The track was written by guitarist Simon and front woman Gemma, so I asked Gemma to reveal the message behind the song…

‘….I have a very simple dream. To be remembered and to be remembered playing my rock and roll, so I guess it (rising) expresses mine and the guys dream of being big and following in the footsteps of our hero’s and in my case heroines…’

Every band seems to have a purpose. Iron Maiden entirely reinvented the genre influencing, along with Judas Priest and other bands, the New Wave of British Heavy Metal era to begin, bringing some of the most influential music the world has ever heard. The Who wanted to be the loudest band in the world. Motley Crue wanted to shake things up, with the big hair and make up to match, so I wondered exactly what would Riot Act bring to the world of rock. Here is what Lead Guitarist Simon Riff had to say…

‘…Nothing. We don’t want to bring anything new really. We just want to bring back fun hard hitting rock and roll that people can fall in love with again. The music world has completely gone off on a tangent with everybody trying to outdo one and other, caring more about the money than the music, so as a band we just wanted to strip it all back and create music that those who missed the days of old as it were, can experience what music was really like back when music still had a meaning..’

A very poignant statement. ‘…back when music still had a meaning…’ something that only really hit home after the interview concluded. Music has indeed lost its way, more emphasis has been made about the importance of profit but has the very meaning of music been lost in the process?
Either way Riot Act are ‘the’ next big thing in our genre. They have the ethic, the ability and the aesthetics to match, seemingly a formula to success, ‘Rising’ is available for download of iTunes and Spotify, and the album ‘Unlock The Jukebox’ hits the shelves and downloads next Monday so don’t miss out!

Wednesday, 19 November 2014

Eleven Magazine Audience Profile





Jon is 22 years old and has a profound interest in metal and rock, attending many festivals such as download and sonisphere and enjoys reading about his favourite bands.

Jon also however is always interested in discovering new bands and artists, as he is always looking to add to his already extensive music collection, of which includes classic and legendary bands as well as newer up and coming acts.

Being young Jon is also very keen on the social aspect of the genre, and thus how society may view the genre in a different ways.

Jon is also a university student and is therefore on a low income however he still wishes to be informed on the world of rock music especially through his favoured magazine format, that he feels allows him to have much more of a connection to the genre and society of rock music. The social media aspect of the magazine is a particular plus for Jon as it makes the magazine much more contemporary and relevant to society at the moment something of which is vital for people within his age bracket.
Being an avid attendee of concerts and festivals Jon likes ‘Elevens’ plugging of tour dates allowing him to be much more proactive in attending concerts more regularly. Also the reviews within allow for Jon to make an informed decision about the acts he should add to his ever expanding collection.

Magazine Text


This week in eleven;

3. Rock and roll returns.

See how upcoming British band, The Stags are bringing Rock and Roll back to the main stage.

5. 60 years of Rock & Roll – Elvis

Look at just how influential   ‘The King’ was to all rock and metal.

7. Rock through the years

See how this magnificent genre of music has evolved.

11. Axl Rose talks Guns ‘n’ Roses

An exclusive interview with Guns ‘n’ Roses front man, including exclusives on the Slash feud.



Editors pick...

3. ‘Rock and Roll Returns’

Starring rising stars The Stags, a great insight into the baby steps in the music industry.


Elevens regulars;

9. Battle of the Bands

See how Poison and Motley Crue fair against each other in another metal filled band comparison.

12. Celeb Metalhead

Russell Brand reveals his metal side.

13. 1-11: Reckless Love

We asked finish metal band Reckless Love their 1-11 inspirations.

14. Official Rock Charts

An exclusive look at this week’s Rock Charts.

14. This weeks ‘ELEVEN’ album recommendation

Which new release made our number one spot this week.

15. Readers view

See what you’ve got to say…

16. Tour dates.

Bands to look out for near you.


EDITORS PICK...

9. BATTLE OF THE BANDS

Fan favourite battle of the bands returns for yet another captivating awe inspiring addition starring none other than hair metal legends Poison & Motley Crue! Check it out on page 9 >


SUBSCRIBE NOW.....

Like what you read?

Each month there are chances to win prizes, such as; backstage passes, concert tickets to a band of your choice and signed memorabilia. Only in Eleven. So don’t miss out subscribe now at www.elevenmag.co.uk/subscribenow.


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Follow our twitter page; @ElevenMag for updates on everything that is turned all the way to ‘ELEVEN’

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THIS ISSUES BANDS...

bon jovi

deep purple

dio

Elvis Presley

FOO FIGHTERS

Guns ‘n’ Roses

halestorm

Iron Maiden

judas priest

laura wylde

Metallica

Motley Crue

nIRVANA

Poison

queen

rAINBOW

Reckless Love

status quo

STEEL PANTHER

The Stags

thunder