Music Magazine: Kerrang!
The History Of Kerrang!;
- Kerrang!
is a UK rock music magazine.
- It is
edited by Geoff Barton and was initially a one time supplement in the sounds newspaper on the
6 June 1981.
- This focused
on the new wave of British Heavy Metal and the
rise of other hard rock acts during its prime during the 1980's with now instrumental bands in the genre such as Iron Maiden, Judas Priest, Black Sabbath, Whitesnake, Saxon and Led Zepplin really becoming established names during this era..
- The original
owner was United newspaper who then sold it on to EMAP (East
Midland Allied Press) in 1991.
- However
then in 2008 EMAP sold its consumer magazine to the current owner Bauer Media
Group.
- AC/DC's illustrious guitarist was the first to appear on Kerrang!’s first
ever cover.
- Its been
released weekly from the 6 June 1981 and also has a website with all the
current news and previous issues (www.kerrang.com).
Publishing Company;
- Bauer Media is a small section of the
Bauer Media Group.
- Bauer Media Group is
Europe’s largest privately
owned publishing Group.
- Bauer Media. supports other media groups offering 300 magazines in 15 countries, online, TV and radio stations.
- Bauer Media is a multi-platform UK-based
media Group consisting of many companies.
- Two main attributes –
Magazines and Radio.
- Continuing its
history of magazine launches, closer was launched in 2002 and Britain's first weekly
glossy, GRAZIA, was launched in 2005.
- Bauer Media also publish 'Q' magazine. ‘Q’
magazine is a monthly published music magazine published by Bauer Media Group
and founded by Mark Ellen and David Hepworth, in October 1986. It's synonymous with its association with charities. The magazine includes a
very wide section of music, reissues, television, films, games etc. However
most of the magazine is filled with interviews. The target audience for the
magazine is aimed at the older generation who still to this day buy CD’s.
How Does Kerrang! Make Money;
Kerrang makes it money by exploiting its established multi-platformed media, including radio & television, this enables Kerrang! to 'make money' because it means they can plug there magazine for example, as advertisements on their television channel on radio broadcasts for no additional cost, persuading listeners and viewers to buy the magazine, and vise-versa for each of the platforms. In addition Kerrang! charges £2.20 for each of issue of their magazines sometimes increasing this with specific articles or gifts that may add value to the magazine.
Kerrang! also ensures regular readership through this same system, as well as offering things such as free posters, CD's and other band memorabilia, therefore giving readers the notion that they are benefiting from reading this magazine, leading them to become avid readers. Furthermore subscriptions are available both online and as a hard copy, making it multi-platformed and more accessible to potential readers.
Production Process;
Kerrang follows a generic music magazine and indeed other topic magazines, production process, that follows three main steps. These being;
- Pre-Production; This means ‘draft’ or ‘planning’. It is the first stage in production and this is where the vital research and planning is made so that you know exactly what is what.
- Production;The Production is the second process. Usually the most straight forward part, where a piece of ‘raw data’ text and images are created .
- Post Production;The third process in production would be Post- Production this is where editing takes place to ensure the issue will appeal to the target audience and all articles are relevant and censored.
Other Ways Of Raising Brand Awareness;
Kerrang! also hosts the Kerrang! awards, a prestigious day in the rock and heavy metal genre, in which the genre's pioneers and new comers unite and celebrate the music, with awards, for things such as, lifetime achievement, and best newcomer. This is an effective way of raising brand awareness because it will appeal directly to their target audience of whom will be most interested in an awards event for their idols, thus building a relationship and conceptual understanding of the magazines purposes potentially resulting in an increase in readerships.
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