AS Media Studies Coursework - Brett Moore
Friday 17 April 2015
Thursday 16 April 2015
Question Four: What Would Be Your Media Product’s Audience?
What Would Be Your Media Product’s Audience?
As part of the planning and research, pre-production stages of the creation of my media product, I Was tasked with creating an audience profile. It was as follows;
"Jon is 22 years old and has a profound interest in metal and rock, attending many festivals such as download and Sonisphere and enjoys reading about his favourite bands.
Jon also however is always interested in discovering new bands and artists, as he is always looking to add to his already extensive music collection, of which includes classic and legendary bands as well as newer up and coming acts.
Being young Jon is also very keen on the social aspect of the genre, and thus how society may view the genre in a different ways.
Jon is also a university student and is therefore on a low income however he still wishes to be informed on the world of rock music especially through his favoured magazine format, that he feels allows him to have much more of a connection to the genre and society of rock music. The social media aspect of the magazine is a particular plus for Jon as it makes the magazine much more contemporary and relevant to society at the moment something of which is vital for people within his age bracket.
Being an avid attendee of concerts and festivals Jon likes ‘Elevens’ plugging of tour dates allowing him to be much more proactive in attending concerts more regularly. Also the reviews within allow for Jon to make an informed decision about the acts he should add to his ever expanding collection."
This is a generic interpretation of the average ‘Eleven’ reader. This audience profile was conformed from the following characteristics and backgrounds of what I considered to be my target audience.
- Age: Target audience will conform the age groups consisting of those between the ages of 16 and 50, due to the mature but modern format to which suits these age brackets most.
- Gender: My music magazine is aimed at predominately a male audience. This is because in my magazine I tried to follow and attach my magazine accurately to the general conventions of a rock music magazine, as I felt targeting my audience to female audiences would deter away from the general conventions.
- Social Class: My magazine targets those of a working class social class, as this is generic in rock magazines as well as this the administrative factors such as the pricing, and the type of commercial additions throughout the magazine. Despite this however the magazine due to its broad appeal to fans of the genre can appeal to people of other social classes.
- Social Habits: The social habits are much more of a side effect of the above features. The average reader of ‘Eleven’ would be someone who is aware of social developments and social media. Furthermore a reader of my magazine is likely to be attached to cliques and social groups that focus on this genre, so that my magazine is their main source of information, on a multitude of platforms.
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